Pepella, Via delle Rose 39, 80063 Piano di Sorrento (NA)
Privacy Policy
Privacy Policy
Last updated: 02/12/2024
Pepella, managed by Bagni D’Arienzo S.r.l., is committed to protecting the privacy of its customers and website users, in compliance with global data protection regulations, including:
- GDPR (General Data Protection Regulation – EU),
- CCPA/CPRA (California Consumer Privacy Act/California Privacy Rights Act – USA),
- LGPD (Lei Geral de Proteção de Dados – Brazil),
- POPIA (Protection of Personal Information Act – South Africa).
This Privacy Policy outlines how personal data is collected, used, shared, and protected.
1. Data Controller
The Data Controller is Bagni D’Arienzo S.r.l., headquartered at Via Pasitea, 71, 84017 Positano (SA), Italy, VAT ID 02972990655.
Contact Information:
- Email: info@pepella.it
For inquiries about data protection or to exercise data subject rights, please use the contact information provided above.
2. Scope of Application
This Privacy Policy applies to personal data collected through:
3. Purposes and Legal Bases for Processing
| Purpose | Legal Basis |
|---|---|
| Managing bookings and customer support | GDPR: Contract (Art. 6(1)(b)); LGPD: Contract performance. |
| Communications via email and SMS | Explicit consent provided by the user during the booking process. |
| Sending newsletters and promotional offers | GDPR: Explicit consent (Art. 6(1)(a)); Legitimate interest for existing customers. |
| Compliance with tax, accounting, and administrative obligations | GDPR: Legal obligation (Art. 6(1)(c)); LGPD: Regulatory obligations. |
| Targeted advertising (cookies and analytics) | GDPR: Explicit consent (Art. 6(1)(a)); CCPA/CPRA: Limitations on data sharing and selling. |
Note: Failure to provide essential data may prevent us from delivering the requested service.
4. Marketing Communications
Email and SMS:
- Purpose: Updates on bookings, service communications, and promotional offers.
- Opt-out: Users can unsubscribe at any time by replying “STOP” or contacting info@pepella.it.
Newsletter:
- Explicit consent is required for new users; existing customers receive communications based on legitimate interest.
- An “unsubscribe” link is included in every email.
Advertising Cookies:
- The site uses tools like Google Ads and Meta for retargeting.
- Users can manage preferences via the cookie banner.
5. Data Subject Rights
Data subject rights vary based on jurisdiction:
- GDPR (EU): Access, rectification, erasure, restriction, portability, and objection.
- CCPA/CPRA (USA): Request access to data, deletion, and limitation of data sharing.
- LGPD (Brazil): Confirmation of processing, anonymization, and explanations about data use.
- POPIA (South Africa): Rectification, withdrawal of consent, and portability.
How to exercise rights:
- Send a request to info@pepella.it.
6. Data Recipients
Personal data may be shared with:
- Technical service providers (hosting, email management).
- Legal and fiscal authorities for mandatory compliance.
- Advertising partners for retargeting campaigns (with explicit consent).
Transfers Outside the EU: Data will only be transferred outside the EU with adequate safeguards, such as Standard Contractual Clauses.
7. Data Retention Period
| Type of Data | Retention Period |
|---|---|
| Bookings and contracts | 5 years after the relationship ends (Art. 2948 of the Italian Civil Code). |
| Tax-related data | 10 years (Art. 2220 of the Italian Civil Code). |
| Marketing and newsletters | Until consent is withdrawn. |
8. Data Security
Pepella adopts appropriate technical and organizational measures to prevent unauthorized access, loss, or unlawful processing of personal data.
9. Cookie Policy
The website uses cookies to ensure functionality, analytics, and advertising:
- Technical cookies: Necessary for website functionality.
- Analytical and marketing cookies: Require user consent.
Users can manage their preferences via the cookie banner or refer to the Cookie Policy.
10. Changes to the Privacy Policy
This Privacy Policy may be updated to ensure compliance with applicable laws. Updates will be communicated via the website or email.
Contact Information
Bagni D’Arienzo S.r.l.
Via Pasitea, 71, 84017 Positano (SA), Italy
Email: info@pepella.it
Pepella
Pepella, Via delle Rose 39, 80063 Piano di Sorrento (NA)
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Pepella
PEPELLA BY BAGNI D’ARIENZO SRL
Bagni d’Arienzo s.r.l. Via Pasitea 71, 84017 Positano (SA) P.IVA IT02972990655
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